Bio:
<p><strong>Sun Baohong</strong> is a professor of Marketing at the Cheung Kong Graduate School of Business. She earned her Ph.D. at the University of Southern California. Her extensive consulting experience includes time with major corporations like PNC Bank, Bell South, Tsingtao Beer, and IBM. A member of editorial boards for Marketing Science and Journal of Marketing, Professor Sun has given talks at various top business schools, including the University of Chicago, Wharton and Dartmouth. Additionally, she is a member of the American Marketing Association, and the American Economics Association.</p>